Federico Bellotto has been the CEO at New Holland AG in Southern Africa since 2016. He expatriated to Johannesburg with the goal to set up a branch operation to manage the full southern Africa market. The operation includes a new distribution strategy model, new team of 40 people, local logistic facility, integrated IT system implementation and new distribution network dedicated and exclusive. From 2014 to 2016 he was Business Director Africa & Middle East for NH Agriculture, from 2011 to 2014 Business Director EU Importers for New Holland Agriculture and from 2009 to 2011 Business Manger Nordics and Baltics for New Holland agriculture. He holds a Degree in Business Sciences Specialization in Marketing at the Supdi University-Switzerland and he attended School of International and Politics Science at the University of Pisa.