Maurizio Bignotti is the Export Manager of Farmaceutici dott. Ciccarelli S.p.A., an historical Italian family company with very popular brands in Italy. He has more than 20 years of experience in FMCG. After graduating in Economics from Bocconi University in Milan, he started as responsible of Central and Eastern European markets for the multinational company Sara Lee and then he moved to FdC where he is responsible of sales and marketing of company products worldwide (60 countries). He has been also in charge of an e-shop of the company, a temporary store during Expo 2015, he created specific lines for Export and now he is leading the expansion of the company abroad trough the opening of joint ventures with main partners in markets with the biggest potential.