Shaway Yeh is one of the most influential fashion media leaders in China and a pioneer of the sustainable fashion movement in Asia. After earning Harvard’s Corporate Sustainability and Innovation Graduate Certificate in 2019, the Global Fashion Agenda appointed her as special adviser to the Copenaghen Fashion Summit in 2018. In 2017 she founded Yehyehyeh to advance the sustainability agenda in China across R&D, marketing and supply chain innovation and has expanded her mission to other markets in China. Prior to this she was editorial director of Modern Weekly; she was also in charge of the creative development of the groups’ venture Modern Mobile Digital Media. She was also appointed co-creative director of global video platform Nowness, after a joint venture was formed between Modern Media and Dazed Media to acquire a majority stake in Nowness. In the past she held the role of fashion director of GQ Taiwan, she co-founded an independent style magazine, and she worked with Prada.