Luigi Fontanesi is Senior Partner at Greenberg Traurig and focuses on judicial and extrajudicial matters pertaining to intellectual property, advertising, unfair competition, information technology, and personal data protection. He has gained significant experience in drafting, negotiating, and settling domestic and international franchising, merchandising, distribution, research, and licensing (of trademark, patent, software, ornamental models, industrial designs, and Know-how) contracts. He has handled numerous complex joint venture transactions and assisted national and international clients in major commercial transactions. In recent years he has assisted his clients, including some major companies in the fashion and luxury world, in the study and implementation of more sustainable and ethical business models, brand management policies aimed at achieving a circular economy, and communication strategies that do not expire in greenwashing.