Sergio Boero is a Professional of Business Development, Marketing and Communication, Brand Strategy and Design Management and currently sits as the President of the Italian Chamber of Commerce in the Philippines. He has proven 20 years of strong leadership in start-ups and expanding business with record-breaking revenues and profit gains in short time frames in highly competitive markets. Hailing from Milan with a strong portfolio including Nuova Accademia di Belle Arti and Domus Academy, Carlo Contrada, Instituto Europeo di Design Modalab, and Latitude Girl in Shanghai, China. He has spent the last 15 years in the Philippines he has traversed the country developing design, marketing, communication and retail strategies for homegrown brands like GKonmics, Hacienda Crafts, W17 and Tan Gan Atelier.