Stijn Vriends is President & CEO of Vittoria Group, the global leader in performance bicycle tyres. Under his leadership, Vittoria further developed its excellence in road and mountain bike cycling, supplying winning athletes and passionate riders around the world. Vittoria is headquartered in Italy and has its manufacturing sites in Thailand. In 2023 it inaugurated the world’s first carbon neutral bicycle tyre factory in Bangpoo near Bangkok. He studied engineering at Delft University of Technology in the Netherlands and completed an MBA at IMD in Switzerland. Born in the Netherlands, he lives and works in Italy since 20 years.