Paolo Borzatta is Senior Partner of The European House – Ambrosetti. He is an expert in: corporate strategy, city and territorial strategy, creativity in strategy. He assisted several of the world’s largest companies in the development of their strategies. He has worked and lived in the United States, the United Kingdom, Russia, and China. In the last years, he has also been involved in strategic projects in Africa and in the South East Asia. A substantial part of his advisory activity has been devoted to assisting European and Chinese enterprises in entering (respectively) the Chinese and European markets. After having received his degree in Nuclear Engineering from Politecnico di Milano in 1970, he was assistant professor of Subnuclear Physics at the University of Milan. In 1975 he got an MBA from Manchester Business School. After his academic career, he has served as Executive President of the Plastic Pipe Division of Dalmine. In 1984 he started his professional activity as a strategy consultant. The European House – Ambrosetti is a professional Group, operating since 1965 providing strategy consulting, strategic scenarios, and studies to European and Asian institutions and enterprises. In addition, it organizes high-level content-based events.