Alberto Strada

Managing Director - Ducati Thailand

Alberto Strada is Managing Director at Ducati Motor Thailand. The Company manufactures motorcycles as well as frames and engines for the Asian, Australian and North American markets. Prior to this role, he was Prototype Development Director at Ducati, in charge of the activities related to new vehicles development supporting the Style dpt. (mockup definition) and the Technical dpt. (vehicle design). Before working for Ducati, he was the Vehicle Development Director at Moto Morini, managing the activities to bring the products from the style concepts & technical design phase to manufacturing (industrial production). Previously, he was the Technical Director at Bimota, installing the facility and planning the route to reach the target: produce a small quantity of bikes for a luxury niche in motorcycling. Back to the early steps of his career, once he gained Motorcycle Theory & Technology Master scholarship, he entered Aprilia R&D dpt. (vehicle testing).