CEO Business Strategy - 毕略企业管理咨询有限公司首席执行官
Silvana Ballotta is an expert in Made in Italy, marketing and economics. After working with the World Bank on various projects in the Far East, she has transferred her experience in BS Business Strategies, a Florentine company leader in support and advice for the internationalization of agro-food with focus on wine, also through EU community funds. BS Business Strategies is committed to work with companies in order to define targeted marketing and development strategies and plans for the various foreign markets, especially those in Asia. With this aim Silvana Ballotta founded in 2012 the Chinese branch of Business Strategies, Taste Italy!, to provide an effective channel for Italian agro-food enterprises to access the Asian market, as well as giving Chinese operators the opportunity to explore the Italian business landscape. Silvana Ballotta has also promoted educational activities through the constitution of a Wine Academy, which offers Chinese Wine Lovers and Wine Professionals the opportunity to understand and experience Italian wine.